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Refine2026
Personal health just became fun
Petch2026
Gamified AI Health Companion
- AI Products
- Product Design
- UX Research
Petch is a gamified AI health companion, personalised to guide young adults' health through digital omotenashi.
PROBLEM
Health information doesn’t translate to action
Research shows that health literacy among young adults in Singapore remains low — not due to a lack of information, but a lack of engagement. Young adults aged 18–35 generally know what's good for their health, yet rarely seek it out or act on that knowledge.
SOLUTION
Health advice is great. A health companion is better.
Petch transforms health learning into everyday action, providing users empathetic guidance, tailored insights, and anticipatory support throughout their health journey. Daily lessons and check-ins become missions, with redeemable rewards to encourage lasting engagement.
Through daily check-ins, Petch makes personal health more engaging by helping users turn what they know into meaningful action through quizzes, challenges, and rewards.
